Business Messaging · SMS Infrastructure · CPaaS
The next generation of business communication.
Reach customers faster with reliable messaging infrastructure, automate processes and turn every send into a result.
99.8%high delivery rate
24/7technical support
Real timereporting and control
</>SMS API
⇆SMPP
▣OTP SMS
Bulk SMS Platform● Online
OverviewToday
SMS sent245,820↑ 12.5%
Delivery rate99.8%↑ 2.1%
Active sessions12● stable
SMS traffic24 hours
00:0012:0024:00
SoftLine•••
01 High delivery rate02 Secure integration03 Real-time reports04 24/7 support
01 / About us
We simplify communication with technology.
SoftLine Azerbaijan LLC is a leading technology company specializing in mobile communications and Business Messaging solutions. Working with mobile operators, we provide businesses with reliable, secure and high-performance messaging services.
Our expertise includes SMS Gateway, Bulk SMS, SMPP Server, SMS API, OTP and notification messages, as well as modern CPaaS solutions.
We provide innovative mobile communication technologies that help organizations connect with customers faster, more effectively and more reliably. We tailor every project and prioritize long-term B2B partnerships and high service quality.
As mobile technologies evolve rapidly, we support business digital transformation and make customer communication stronger, more agile and results-driven.
Explore our services →Service range
A complete business messaging ecosystem
Bulk SMS and mass sendingSMS API integrationSMPP Server and GatewayOTP and authenticationMarketing and advertising campaignsService and transactional notificationsTwo-way SMSMobile marketing solutionsCorporate messaging platforms
Why SoftLine Azerbaijan?
01Reliable Business Messaging solutions
02High delivery and fast transmission
03Easy API and SMPP integration
04Personal approach and professional support
05Modern mobile marketing technology
06Scalable enterprise solutions
02 / Services
More than a message — a measurable result.
Choose the service that fits your business objective. Every solution is built for speed, control and real results.
A few seconds are enough
SMS Notifications
Connect with customers, employees and business partners within seconds. SoftLine SMS Notifications automatically and reliably deliver essential alerts, accelerating business processes, improving customer satisfaction and helping operations run more efficiently.
Use cases
- Order confirmation and delivery updates
- Promotions, discounts and special campaign announcements
- New branch openings or address-change alerts
- Mobile invitations to events and meetings
- Birthday and special-occasion greetings
- Payment dates and debt notifications
- Interview and recruitment invitations
- Work-schedule change notifications
Why SMS Notifications?
- Mass sending within seconds
- High delivery rate
- Automated and scheduled sending
- Personalized message content
- Integration with your systems via API and SMPP
- Real-time delivery reports
SoftLine approach
A few clicks, thousands of recipients
Send information to thousands of users at once with a few clicks or a system integration, speed up business processes and communicate with customers quickly.
Get started ↗Read the market, expand your reach
Criteria-based SMS
Winning new customers is essential to sustainable growth. Criteria-based SMS lets you present your product or service to a target audience selected by predefined criteria.
Select audiences by age, gender, region and other demographics to plan advertising more precisely and maximize results.
Service advantages
- Access to new audiences and broader reach
- More efficient use of advertising budget
- Stronger brand awareness and market position
- More sales and inquiries through precise targeting
- Optimized marketing costs
- Higher conversion rate
Who is it for?
- Retail and e-commerce
- Banking, finance and insurance
- Real estate
- Educational institutions
- Healthcare and clinics
- Restaurants and hotels
- Automotive and service centers
SoftLine approach
The right audience, better results
An SMS sent to the right audience at the right time means more reads, inquiries and sales. Plan smarter campaigns, reach prospects faster and grow your business.
Get started ↗Create value and win
Mobile Campaign
SMS-based mobile marketing is one of the most effective ways to maintain customer relationships and increase sales. Deliver the right message to the right audience at the right time to grow brand awareness and campaign performance.
Thanks to high SMS read rates and fast delivery, you can track results quickly and communicate with customers directly.
What does it deliver?
- Builds interest in your products and services
- Strengthens customer trust and brand loyalty
- Attracts new customers and a wider audience
- Increases sales and conversion
- Helps you understand your audience better
- Improves existing-customer loyalty
Campaign examples
- Discount and special-offer campaigns
- Seasonal and holiday promotions
- New product and service launches
- Opening and event announcements
- Promo-code and coupon campaigns
- Loyalty programs
- Repeat-purchase campaigns
- Flash sales and limited-time offers
SoftLine approach
Increase sales, strengthen your brand
Generate more inquiries and maximize your marketing budget with SoftLine Mobile Campaigns. Win new customers while strengthening relationships with existing ones.
Get started ↗Ask and get an answer
Short Code
Give customers the fastest, easiest way to access information. By texting predefined keywords, users automatically receive product, service or account information within seconds.
This service reduces customer-support workload, provides fast responses and improves user satisfaction.
Keyword / short codeHESAB → 7000
“Dear customer, your current account balance is AZN 245.80.”
Service advantages
- Automated replies 24/7
- Request processing within seconds
- Reduced customer-service workload
- Information without human intervention
- Integration with CRM, ERP and internal systems
- Different services for different keywords
Use cases
- Banks — account, loan and card information
- Mobile operators — tariff and balance inquiries
- Insurance and utilities
- Government and educational institutions
- Logistics — parcel tracking
- Events and promotions — registration confirmations
What does your business gain?
- Faster service for customers
- Optimized operating costs
- Automated, secure information delivery
- Improved customer experience
- Greater accessibility of digital services
SoftLine approach
Information is one SMS away
Customers get the information they need with one SMS, while you deliver services faster, more conveniently and automatically.
Get started ↗03 / SolutionsSave time,
Save time,
increase efficiency.
Manage your entire messaging flow in one ecosystem, from a web platform to high-speed SMPP connectivity.
WEBWeb SMS platform
+
Activate your account on the Bulk SMS platform and send messages immediately or schedule them for later.
- Single SMS — an individual message to one number
- List — send to 2–200,000 numbers
- Excel — upload a file for 1–200,000 recipients
- Group — send to predefined groups
- Balance control, profile management and automated birthday greetings
DATAReports
+
Track total sent, delivered and undelivered SMS, daily trends and results for messages sent to a selected number.
- Real-time delivery status
- Daily and periodic reports
- Detailed search by number
- Fast campaign performance analysis
APIHTTPS JSON and XML API
+
Automate alerts, reminders and personal informational messages. Choose the API version that fits your system and data type to send individual or bulk SMS.
- Simple, flexible integration
- Individual and bulk sending
- Automated notification flows
- Compatibility with CRM, ERP and business systems
SMPPSMPP Server
+
Connect your system directly to our SMS infrastructure through SMPP v3.4 and send thousands of messages per second securely, quickly and reliably.
- Bind Transceiver, Receiver and Transmitter
- Submit_SM, Deliver_SM, Enquire_Link and Unbind
- Integration with CRM, ERP, banking, Call Center and Billing systems
- Username and password, IP whitelisting, TLS/SSL and audit logs
04 / Support
We are always by your side.
We provide responsive technical and advisory support to keep our services reliable and uninterrupted.
Business daysMonday – Friday09:00 – 18:00
Critical technical issues24 hours / 7 daysDedicated coordinator
Good to knowSMS standards
11
Sender nameThe globally accepted standard is 11 characters. Periods, commas and spaces also count.
160
Latin alphabetOne SMS contains 160 characters. Bulk sending supports up to 306 and SMPP up to 1,098 characters; messages over the limit are charged in parts.
70
UnicodeOne SMS in Azerbaijani or Russian contains 70 characters. The system supports up to 280 characters and charges the balance by message parts.
Fast response Professional support Reliable service
05 / Get started
Let’s launch your project together.
Complete the form and our specialists will contact you shortly.